Success Story Sales, Collections and Outstandings

Success Story – Sales, Collections and Outstandings

Business Coaching at a Food Processing Company

After one year of coaching + 3 months of lockdown

• A part-time marketing consultant was hired
• One salesperson left – saying he wouldn’t be able to deliver the targets set for him
• Other salesperson achieved the target set for him
• This salesperson also began increasing sales outlets and earning incentive on the same
• During lock-down, the competition couldn’t deliver / fell short.
• The company insisted on Cash-on-Delivery / 100% advance payment for all transactions during the lockdown
• The company refused to deliver goods to those having outstandings with the company during the lockdown
• Channel partners were forced to pay up and the company recovered 90% of outstanding accumulated over past 3 years in 3 months!

It is better to have a Coach without a business; than to have business without a Coach.

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