3 Things Passionate Professionals can do to set the FOUNDATION for a Profitable Micro Enterprise

1. Clarify your PERSONAL BRAND to yourself and build Trust with your Target Audience
2. Identify the most PROFITABLE NICHE you can Lead and Dominate
3. Carefully MAP your niche and offer calibrated products and/or services to each SEGMENT

1. Clarify your PERSONAL BRAND to yourself and build Trust with your Target Audience Who you are speaks more loudly to me than what you say you do – Anonymous

Get deep inside yourself. Know who you are and who you are meant to be. Insight and counsel from mentors and well-wishers is invaluable in this arena. When someone accurately articulates what you had a sense of, but just could not string into an attractive garland of words – it opens up a door to a new world for you to step into, explore and master.

Building around your core humanness contributes to authenticity and magnetism. Your charisma in later years will be directly related to this core.

2. Identify the most PROFITABLE NICHE you can Lead and Dominate
Set HIGH STANDARDS and prepare to play at the highest level you can win. Sustainable Profitability is a critical business standard that ensures personal, business, social and economic sustainability.

Profit is not a bad word. To my mind, Sustainable Profitability goes hand-in-hand with Responsible Wealth Creation.

3. Carefully MAP your niche and offer calibrated products and/or services to each SEGMENT

There are two models to choose from:
• Wide and Shallow
• Narrow and Deep

Distinguish which one actually works for you. Here is a crucial insight: – If you are an introvert, go wide leveraging systems and processes; if you are an extrovert, go narrow and deep by leveraging your relationships and customizing your offerings.

Raymond D’Souza
Founder, Coach and Business Strategist
PassionPreneur Institute
MSME Business Coaching to Identify, Lead and Dominate Your Most Profitable Niche
raymond@passionpreneur.in