Business Networking Vs Entrepreneurial Networking
• A Business is built around Competence, Network and Character
• An Enterprise is built around one’s Passions, Path and Purpose.
A businessperson’s pressing concern is how to “make money – fast”. Getting quality business referrals that easily convert into business sales is the proven business networking model in this space.
An Entrepreneur takes the path of “Turning Passion into Prosperity”. His concerns are: Entrepreneurial LONELINESS (“It’s lonely at the top”) and Personal Accountability, Productivity and Advancement.
An Entrepreneur’s Network comprises
a. Resource networks for accessing resources
b. Financiers – for accessing money and capital on the most advantageous terms
c. Supporters – to lead his teams
d. Promoters to promote his products, services and platforms
e. Dealmakers and negotiators to negotiate on his behalf
f. Mentors and Coaches to access knowledge, wisdom and raise his game
A critical difference between business networking and entrepreneurial networking is that a businessperson joins an existing business network; whereas an entrepreneur builds his network around his game – so it is and remains a private, invisible and exclusive asset; exquisitely cultivated.
Business networking is a frustrating and time-wasting experience for an internally evolving entrepreneur – until he realizes he has to play a different game, differently.