Networking Tip # 3: Your Elevator Speech
What is an “Elevator Speech”?
Imagine meeting a prospect in an elevator. Any moment you’ll will be parted. How can you grab his/her attention in those few seconds. That to-the-point attention-grabbing line is called an “Elevator Speech”.
How do you know it works?
Try it out on others! When you get an answer “Oh!” and they seek you out to know more you are getting it right!”
Tip # 1: Tell a complete story in 7 words!
Fill in the blanks to capture your niche:
Turning ____________ into ___________
Eg. Turning Passion into Prosperity
Next, determine your USP in just 2 words
Eg. Personalized hand-holding
Now link them together in a sentence
Eg.: Personalized Hand-holding for Turning Passion into Prosperity
Tip # 2: Keep a powerful variation handy!
Eg. Helping Entrepreneurs Grow Themselves and Their Business
Note: The above examples are what I personally use. It took me years to keep honing my elevator speech! So don’t get dis-heartened if you don’t get it at the first shot!
Benefit: Incidentally, working on your elevator speech will help you clarify to yourself the value you truly offer and who genuinely values your contribution.